Local Marketing

MikeB360 - Wednesday, 23 February 2011 05:07

Google Places is the most used and comprehensive directory for businesses. Google compiles business information from a multitude of public sources and creates a listing for each business. All of this is done on behalf of a business. Much like the way business listings are created for Google Maps. This means your business may already be listed on Google Places but is not optimized. It’s important that you claim your listing so the information reflected is information that you provided and not provided by someone else.

Here are some of the best features of Google Places:

 

  • With the Yellow Pages on the way out, and print on the decline it’s important to take advantage of a highly visible service like Google Places. Everyone loves and uses Google; you can’t get much more visible than that.
  • By leveraging Google Places, you also get the benefit and the power of the Google search engine behind your listing when set up properly. Google Places is cross-referenced with Google’s other services like Google Maps, Google Mobile Search and Google Earth. That’s right more visibility and increased search engine visibility.
  • You don’t have to have a brick-and-mortar business to have a Google Places page. You can use the geographical area in which your products or services are available as well as how to contact you to get more clients.
  • You can actually respond to reviews left for your business. You can control your reputation to a degree much like our reputation management service. Having control over what’s said about your company is a very powerful tool so getting up the reviews are the most important because your best clients barley ever post a review. It’s the squeaky wheel that post the bad review we all have bad days let’s get the good days posted.
  • One great feature is you can create an online coupon. This can encourage customers to choose your business over the competition. These coupons can be printed or displayed via a mobile device.
  • The 2 most important futures to rank high with Google Places is how many directories your business has and how many reviews your business has.

 

 

Packages include as shown below:

Local Places Research
Duplicate Google Places Analysis
Competition Category Analysis
Ranking Comparison Report – Google, Yahoo, Bing
Current Directory Listing Analysis and Overview
Business Address Consistency Check among Existing Directories
Google Places Competition Profile Page Analysis
Local On Page Optimization Analysis
Google Places Compatibility Check
Domain Age Check
Hosting Location Check
Business Information
Business Information Intake
Business Information Validation
USPS Address Verification
USPS Standard Business Address Formatting
Email Account and Logo
Unique Email Account Creation for Local Listing Creations*
Turn Over of Email Account
Uploading of Logo for Linking into Local Listings
Primary Listings
Google Places – Creation and Optimization
Bing Local – Creation and Optimization
Yahoo Local – Creation and Optimization
USA Top Directory Submissions
340+ Directory Submissions
Local On-Page Optimization
hCard Generation and Implementation
Business Information Sidebar Integration
KML Sitemap Generation and Uploading
Page Title Optimization
Meta Description Optimization
Uploading of Optimized Meta Tags
Contact Us Page Optimization
Google Maps Integration
Local Video Creation
Video Creation
Video Uploading
Video Submissions
Website Backup and Security
Website Malware and Virus Check
Pre & Post Optimization Website Backup
1 Year Secure Backup Storage
Reporting and Auditing
Internal Report Auditing and Analysis
Places Ranking Report – Google, Yahoo, Bing
Work Reports

 

Month 2 & Ongoing  Monthly Services
Off Page Website Optimization Research
Pages Indexing Analysis – Google & Bing
Site Authority Analysis – MozRank, Domain Authority
Backlink Count and Referring Domains Overview
Direct Business Listing Updates
Optimized Coupon Update
Promotion, Deals, Special Events Update
Custom (Citation) Building
Directory Research
Specialized Directory Creation
Review Building
Review Publication
Off Page SEO Link Building
Directory Submissions
Social Bookmarking
Web 2.0 Profile Submissions
RSS Feed Creation and Submission
Misc Service Items
Dedicated IP Services
Reporting and Auditing
Internal Report Auditing and Analysis
Places Ranking Report – Google, Yahoo, Bing
Work Reports

 

Think you’re ready to drive more traffic, sales or interest in your business with Google Place optimization.

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