Local Marketing
MikeB360 - Wednesday, 23 February 2011 05:07
Google Places is the most used and comprehensive directory for businesses. Google compiles business information from a multitude of public sources and creates a listing for each business. All of this is done on behalf of a business. Much like the way business listings are created for Google Maps. This means your business may already be listed on Google Places but is not optimized. It’s important that you claim your listing so the information reflected is information that you provided and not provided by someone else.
Here are some of the best features of Google Places:
- With the Yellow Pages on the way out, and print on the decline it’s important to take advantage of a highly visible service like Google Places. Everyone loves and uses Google; you can’t get much more visible than that.
- By leveraging Google Places, you also get the benefit and the power of the Google search engine behind your listing when set up properly. Google Places is cross-referenced with Google’s other services like Google Maps, Google Mobile Search and Google Earth. That’s right more visibility and increased search engine visibility.
- You don’t have to have a brick-and-mortar business to have a Google Places page. You can use the geographical area in which your products or services are available as well as how to contact you to get more clients.
- You can actually respond to reviews left for your business. You can control your reputation to a degree much like our reputation management service. Having control over what’s said about your company is a very powerful tool so getting up the reviews are the most important because your best clients barley ever post a review. It’s the squeaky wheel that post the bad review we all have bad days let’s get the good days posted.
- One great feature is you can create an online coupon. This can encourage customers to choose your business over the competition. These coupons can be printed or displayed via a mobile device.
- The 2 most important futures to rank high with Google Places is how many directories your business has and how many reviews your business has.
Packages include as shown below:
| Local Places Research |
| Duplicate Google Places Analysis |
| Competition Category Analysis |
| Ranking Comparison Report – Google, Yahoo, Bing |
| Current Directory Listing Analysis and Overview |
| Business Address Consistency Check among Existing Directories |
| Google Places Competition Profile Page Analysis |
| Local On Page Optimization Analysis |
| Google Places Compatibility Check |
| Domain Age Check |
| Hosting Location Check |
| Business Information |
| Business Information Intake |
| Business Information Validation |
| USPS Address Verification |
| USPS Standard Business Address Formatting |
| Email Account and Logo |
| Unique Email Account Creation for Local Listing Creations* |
| Turn Over of Email Account |
| Uploading of Logo for Linking into Local Listings |
| Primary Listings |
| Google Places – Creation and Optimization |
| Bing Local – Creation and Optimization |
| Yahoo Local – Creation and Optimization |
| USA Top Directory Submissions |
| 340+ Directory Submissions |
| Local On-Page Optimization |
| hCard Generation and Implementation |
| Business Information Sidebar Integration |
| KML Sitemap Generation and Uploading |
| Page Title Optimization |
| Meta Description Optimization |
| Uploading of Optimized Meta Tags |
| Contact Us Page Optimization |
| Google Maps Integration |
| Local Video Creation |
| Video Creation |
| Video Uploading |
| Video Submissions |
| Website Backup and Security |
| Website Malware and Virus Check |
| Pre & Post Optimization Website Backup |
| 1 Year Secure Backup Storage |
| Reporting and Auditing |
| Internal Report Auditing and Analysis |
| Places Ranking Report – Google, Yahoo, Bing |
| Work Reports |
| Month 2 & Ongoing Monthly Services |
| Off Page Website Optimization Research |
| Pages Indexing Analysis – Google & Bing |
| Site Authority Analysis – MozRank, Domain Authority |
| Backlink Count and Referring Domains Overview |
| Direct Business Listing Updates |
| Optimized Coupon Update |
| Promotion, Deals, Special Events Update |
| Custom (Citation) Building |
| Directory Research |
| Specialized Directory Creation |
| Review Building |
| Review Publication |
| Off Page SEO Link Building |
| Directory Submissions |
| Social Bookmarking |
| Web 2.0 Profile Submissions |
| RSS Feed Creation and Submission |
| Misc Service Items |
| Dedicated IP Services |
| Reporting and Auditing |
| Internal Report Auditing and Analysis |
| Places Ranking Report – Google, Yahoo, Bing |
| Work Reports |
Think you’re ready to drive more traffic, sales or interest in your business with Google Place optimization.